Types of Cinema film promotion include:
• Decorated roll corn tubs
• Light boxes and large poster boxes
• Life size cardboard cut out
• Featured and future film release magazines
• Special offer ticket discount leaflets
• Reverse of tickets
• Future film and new release pre film advertisements
The disadvantage with advertising in this way is it’s not unique or special. Studies have shown that visitors react to creative and unusual methods of marketing – because they remember them.
Creative methods to advertise films include:
• Fancy dress characters
• Special room theme decorations
• Outdoor flags and banners
• Indoor posh banners / roll ups